Jadakiss Crosses Over

When: 2001

Not that Allen Iverson's signature Reeboks needed much help moving off shelves — or that Iverson needed any more street cred — but in 2001 Reebok paired AI with Jadakiss in a series of commercials for the Answer V and Answer VI that brought Reebok's relationship with music to a whole new level. Others tried hard to follow — And1 even got Styles P to rhyme for a KG joint — but no one did it better than 'Kiss.