A Complete History Of Hip-Hop Sneaker Deals

Dame Dash Acquires PRO-Keds

When: 2007

Back when Dame was a multi-faceted entrepreneur and CEO, he tapped into the sneaker market by gaining ownership of the classic PRO-Keds company. With intentions of redirecting the brand towards the urban marketplace, Dame never really got it right and ended up losing the company to its previous owners — the Stride Rite Corporation.

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