A Complete History Of Hip-Hop Sneaker Deals
By Robert Facey, Brandon Edler | Nov 29, 2012 | 11:06 am | Permalink
Dame Dash Acquires PRO-Keds
When: 2007
Back when Dame was a multi-faceted entrepreneur and CEO, he tapped into the sneaker market by gaining ownership of the classic PRO-Keds company. With intentions of redirecting the brand towards the urban marketplace, Dame never really got it right and ended up losing the company to its previous owners — the Stride Rite Corporation.
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