36. Air Force 1 Low "Black Album"
Year Released: 2003
Jay-Z dropped arguably one of the best albums ever in 2003, The Black Album, was not only a classic but it was delivered in an array of marketing elements that would make Wieden & Kennedy salty. Everything from Nokia cell phones pre-loaded with the album to these Air Force 1s that had sneakerheads calling to raise the limits on their credit cards.