Josh Higginson

Sneaker shop: Premier in Grand Rapids, MI 

Josh says: "Building relationships with any company is tough. To get that contact you will either have to find someone who is already connected or fight through the line at a trade show and prove yourself. Any major company is difficult because they either already have their own store in your area or a key retail partner that they will protect. And this is a good thing. Business is business and these companies want to make money just like you do. If it's already awesome in your area, move your idea elsewhere. If you can prove that you can do something that said company may be missing out on, you should be good. And once it's good you'll be happy they protect you. Most importantly PAY YOUR BILLS ON TIME!"