Jason Faustino 

Sneaker shop: Extra Butter in Rockville Centre, NY 

Jason says: "I still refer to my friend/mentor Chris Julian (Fruition/Unknwn) who told me to approach this endeavor with 'the preparedness of a neurosurgeon.' I had to make a lot of necessary changes and sacrifice in order to gain the discipline required to not just open, but do things right and put the shop on a successful path. This might be bad news for some people, but the 'love' is not enough. Dedication, passion...that's all needed and part of the 'love' for the sneaker culture and whatnot, but there is a deeper level one should reach before taking on the daunting task of opening a business. Sometimes I think the deeper level is simply maturity."