If there’s anything you need to know about soccer, it’s that Lionel Messi is one of the best forwards to ever grace the pitch. Despite being just 24 years of age, Messi has already been crowned FIFA World Player of the Year, is the all-time top scorer for FC Barcelona, and most recently, was awarded the Golden Boot award.
So what’s Messi’s secret to succes? A safe bet would be his adidas f50 soccer cleats. Throughout the entirety of his career (so far), Messi has used his beloved f50s to showcase his incredible footwork and finishing abilities that even opponents can’t help but admire. Fittingly, adidas has rewarded Messi with numerous different colorways of the f50 boot designed to embody his style both on and off the field.
Now, the Three Stripes is letting fans in on the action by giving them a chance to design Messi’s next boot. Using the customizable miadidas feature, fans will get to create their own version of the adidas f50, in hopes that the Barcelona star will choose to wear their design. Messi himself will go through and hand pick the best designs, which he will then wear in competition throughout December.
Excited about this sweet opportunity? Well so is Messi:
“In football you express yourself with your feet, which is why I like to feel like I have a connection to my adizero f50s. Knowing that your boots are unique makes you feel special and makes you play with more confidence. I'm excited to see the designs that my fans create for me on the miadidas configurator and I look forward to playing in them."
Enter the competition at miadidas.