3. Michael Jordan
Who And Why: The greatest basketball player of all-time
The greatest of all-time is driving more kids to the malls to buy his shoes than ever before. All of that and he hasn't touched an NBA court as a player in almost a decade. MJ is turning 50 in February—how many 50-year-olds do you know influencing 16- to 35-year olds the way he is? Thought so.