2. Mark Parker
Who And Why: Runner, designer, Nike CEO
Let's pretend that you don't already know who Mark Parker is for a moment. As CEO of the world's largest footwear and sportswear apparel company, he not only influences change in the business, he directs it. While consumers are focusing on the wonderful, groundbreaking product they have just purchased, he is planning the future of what footwear will be and the relationships that consumers can have with it.