The 50 Most Influential People in Sneakers Right Now

43. Kevin Plank

Who And Why: Under Armour CEO

When relative newcomer Under Armour chose to enter the Nike-dominated performance footwear market, they didn't do it quietly. As befitting the college football player he once was, CEO Kevin Plank took a smashmouth approach, going directly at the business's alpha dogs. So far, so good.

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