Who And Why: NBA scoring leader

Since KD's first signature with Nike, personal touches and storytelling have been a part of his shoes, but with the KD IV, consumers were given the opportunity to get to see more personality through such releases as the Nerf and Weatherman editions. Kobe and LeBron have seen great success in their signature lines with Nike, but now the shoewall-trifecta is complete with KD for Nike Basketball.