Who And Why: The man behind The Man

Out of the gate, Jason Petrie (above, not LeBron) was changing the look, shape, and feel of the Nike LeBron line. Prior to Jason taking the lead, the LeBron line had many great shoes, but year to year, the shoes lacked a consistent look. With the Nike Air Max LeBron VII, that all changed. The LeBron started a new chapter under Petrie that has garnered more interest than any other signature basketball shoe including Jordan. (Nike, call me for the stats, we log this type of stuff.)