Who And Why: UNDFTD, Union, designers and re-designers, L.A. style pushers
Just this month, Eddie Cruz (at right) and James Bond (second from left) celebrated the 10th anniversary of Undefeated. This shop/brand/idea force has brought the market many exciting releases since 2002 and has kept consumers and brands on their toes with anticipation of what is next to come. With a widely sought after and distributed brand and a network of five stores in the U.S. and chapters across the Pacific in Japan—not to mention distribution of their collabs in mainstream stores like Foot Locker—Undefeated is making its impression on the market globally. Can't think of too many sneaker spots doing that.