34. Early Shoe Traders
Who And Why: Secret agent men
Getting sneakers before the official release date has been going on for ages. Go to that shop you have a good relationship with or that dodgy spot with some extra cash and—bam!—you have the latest shoes a week or two before they drop. But what about getting them four months early? That, my friend, is going to cost you. $350 or so and you can have any shoe a few months out. What this has done is set the pre-release price at something much higher than the box price, taking the perceived value higher than the MSRP. You know that the folks at the big brands are annoyed by this market, but until factories are locked down to where B-grades can't be slipped out the back door, this business will exist.