11. Eric Koston
Sneaker Company: éS Footwear
Just a couple years after turning pro, Eric Koston teamed up with éS Footwear and quickly became one of the top skateboarders of the late '90s. His éS Koston signature line followed suit right from the beginning with the éS Koston 1. In fact, the original Koston was so popular, when Koston landed with Lakai in 2007, they paid tribute to the éS design with a remake. Later models reflected Koston's Laker fandom and Air Jordan influence. Koston's 10 years with éS Footwear could easily be considered the best skate shoe line in history—although his Nike line is just getting started.