It's rare that you get an NBA rookie class as good as 1996's — let alone one that would make such an immediate (and widespread) impact on the sneaker world. There was Allen Iverson with Reebok, Kobe Bryant (and Antoine Walker) with adidas, and Stephon Marbury with And 1, not to mention John Wallace with Karl Kani. Of course Nike had their usual take as well, with Ray Allen, Marcus Camby and Shareef Abdur-Raheem among others. Outside of the basketball realm, there was another battle being waged via technologies — adidas had Feet You Wear, Reebok had Hexalite, and Nike had divided things into Zoom and Max. New Balance had introduced the 999, evolving their line of 9-series runners. Even skate shoes were getting more technical. And of course there was the Air Jordan, looming over everything. Michael Jordan's return to the game was marked by the most futuristic Air Jordan yet — the Tinker Hatfield designed Air Jordan XI had actually debuted in the 1995 NBA Playoffs, but the patent-leather wrapped, carbon-fiber equipped sneaker was a 1996 model. Meet the future.
Nov. 4–5, 2017 in Long Beach, CAExclusive drops, one-of-a-kind art, and
riveting panels featuring André 3000
A$AP Ferg · Don C · Lonzo Ball and more
Performances by N*E*R*D · Gucci Mane
Young Thug · M.I.A. · A-TRAK
DJ Khaled · Jaden Smith and more