Year Released: 2010

Luke told me once on the phone that a lot of people bitch about bad product but do nothing about it. He said as designers it was our job to create good design and not to settle for mediocre product. I still carry that with me today and when I think of his shoe I think he nailed it. The shoe is called "Destroy Luxury" and combines the best of high end with the destructive nature of skateboarding... he couldn't have done it better.