DIY: 12 Pieces of Valuable Advice From Sneaker Shop Owners

Be Yourself

Josh Higginson

Sneaker shop: Premier in Grand Rapids, MI 

Josh says: "Although we do not maintain a 100 percent customer satisfaction rate, we do pretty well. No matter how hard we have worked to make sure our physical storefront is up to snuff we would never expect a fan of our store to travel to Grand Rapids, Michigan just to visit it. We can't rely on our geographical location to make our name. That's why we have always gone out of our way to provide great customer service for our online customers and in-store customers alike. Some places are allowed to play the cool card and it works for them. We just aren't that cool. But what we are is honest, quick, and usually flush with good product. Accepting who you are and having your customers appreciate it has been the best part."

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