When the Air Jordan XIII was released in '97, a shoe was released under the Jordan Brand name for the first time. This was a long time coming — and something that David Falk had wanted since the beginning, and Strasser and Moore wanted in 1987. A decade later, it was finally time. Enter CEO Jordan. The shoes rolled out along with the Air Jordan Trainers and Air Jordan Teams, making the line more than just the signature shoes for the first time.