Who And Why: Director, actor, Mars Blackmon
Years Of Influence: 1985-present
What makes sneaker culture sustainable and vibrant is when different elements are mixed together—combining fashion and music, for example. Spike did it with film. He was able to convey on-screen how sneakerheads feel in their soul. Like, people actually get pissed when someone steps on your sneaker? Spike explained it for the world to see.