30. Paul Mittleman
Who And Why: Downtown kid, creative director for Stüssy and adidas Originals
Years Of Influence: 1992-present
Paul was the Creative Director of Stüssy for many, many years. He’s now at Adidas in Germany and was really influential in the early days of street culture and sneaker culture, especially when Stüssy had a huge link with a lot of brands like Nike, Timberland, and Vans.