24. Marcus Tayui
Who And Why: The man behind co.jp and SB, Quickstrike innovator
Years Of Influence: 1998-present
Those at Nike know that if Mr. Tayui never worked at The Swoosh, things would be very different there. You could argue that HF might not be involved in Nike. Hence HTM might not exist. Early Nike COJP editions might not exist. Which in turn could have meant that Tier Zero wouldn’t have existed. On top of that, Marcus pretty much started Nike SB. And to be responsible for that, pretty much cements you in sneaker history forever. He was also responsible for the Pigeon Dunk happening. He’s the guy that said “Jeff, you wanna design a Dunk dedicated to NYC?” Guess what my answer was.