16. John Jay
Who And Why: Wieden & Kennedy brain
Years Of Influence: 1982-present
John is sort of a behind-the-scenes guy, and a lot of people may not know about him, but he’s pretty much responsible for Nike’s advertising and marketing, and for kids falling in love with Nike back in the 80s and 90s. Their most memorable taglines, “Become Legendary”, “Just Do It”, “There Is No Finish Line”, came out of the brain farm of John & Co. If Nike is a religion, John Jay wrote the scripture.