7. Eddie Cruz and James Bond
Who And Why: UNDFTD, Union, L.A. style pushers
Years Of Influence: 2002-present
While other people were opening up single boutiques, the UNDFTD Crew was opening multiple stores and really killin' it. That’s why they're so high up on this list. To me, Eddie is a little guppy in an ocean of conglomerates that shoe brands can’t neglect or stomp all over. I love that David and Goliath mentality and look forward to the day when there will be 100 Undefeated stores. Remember the days when Athlete’s Foot, Foot Locker and Champs were the only stores you could go to physically get kicks? No longer.