19. eBay Resellers
Who And Why: Game changers
Years Of Influence: 1995-present
There was a time in sneaker history when it looked like this: Tradeshows, Salespeople, Buyers, Retailers, Rinse, Repeat. The resellers phenomenon turned shoes from commodities, to collectables. Collectively, they’ve created a stock market for sneakers. And I’ll tell you, that little mentality of knowing eBay exists changes the way footwear designers design shoes. It’s no longer about what the Foot Locker buyer will like. It’s about the extra detail that will make everyone go crazy and pay insane amounts of money to get their hands on an exclusive pair.