13. Bo Jackson
Who And Why: Two-sport athlete, the face and spirit of Nike cross-training
Years Of Influence: 1986-present
At least for me, the whole “Bo Knows” campaign really cemented Nike as an athletics performance company. The commercials were just so awesome, and Bo impacted me more than any other athlete at the time. And because he was a dual-sports player, he became the perfect Crosstraining spokesperson for Nike, which further cemented my belief in Nike as the epitome of an all-around sneaker brand.