The 50 Most Influential People In Sneaker History

43. Andy Friedman

Who And Why: Timberland lifestyle guru
Years Of Influence: 2000-present

When you have a guy that tries to put out interesting stuff within a billion-dollar company like Timberland, you have to respect that. He’s a renegade in a business that focuses more on making margins, than on making a culture. And there are a lot of confines in such a big company, from battling egos, attitudes, and sales, which can really interfere with your ability to put out dope shit. Andy is one the footwear industry O.G.s. (Notably, Andy is the one who came to Reed Space a day after the Pigeon Dunk event and said “Timberland would like a riot, too.”)

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