25. Adi and Rudi Dassler
Who And Why: Brothers, rivals, founders of adidas and Puma respectively
Years Of Influence: 1924-present
Adolf and Rudolf started adidas and the lore is that they got into a big family battle, with Rudolf storming out and deciding to create his own brand, which turned out to be Puma. The two brands created out of this bloodline, without a doubt, are forever powerhouses in the sneaker industry.