2. Nike Zoom Kobe IV "Carpe Diem"
It took a few years before Nike put the right product behind one of its greatest superstars, but when they finally did they launched one of its best basketball shoes to date. The Kobe IV was everything but conventional when it came to basketball sneakers—the low-top soccer style cut and sleek design was unlike anything Nike (who had been in a bit of slump) had put out. And it was only the beginning.