So if you caught any of the London Olympic track and field events, you should have easily noticed the onslaught of Volt performance kicks from the Swoosh. And just to get an idea of where all that brightly shaded footwear goodness came from, Advertising Age recently got together with the man behind the madness, Martin Lotti. Lotti acts as Nike's global creative director for the Olympics, and has been with the brand for 15 years. To learn more about him and the Olympic Volt Flyknit ambush, you can follow the link to adage.com to get educated.
Martin Lotti: The Man Behind Nike's Olympic Neon Flyknit Invasion
Flyknit frenzy.
Image via Complex Original
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