As the game continues to get faster and players become more athletic, fewer people are playing with their back to the basket. The "20 Designs That Changed The Game" series continues on by tackling the challenge of pleasing the nearly extinct low-post player. The Nike Air Max 360 Basketball was created with the "big man" in mind. With massive amounts of cushioning, bangers now had the support they needed to dig in the trenches. But it wasn't very easy. Applying the 360 technology, which was initially a running application, to a basketball shoe came with drawbacks. The 360 Air unit was meant for linear travel and would not hold up to the lateral pounding it was sure to take. After added technology used in the Nike LeBron VII, the hefty balling shoe was ready for the court. [via Nike, Inc.]
