10 Reasons The Sneaker Game Is Better Than It's Ever Been

You Can Be Your Own Designer

Jay and ‘Ye might have been a bit premature with their claim of being on an elite level of custom shit—with DIY programs from every company from New Balance to Vans and from adidas to Nike, anyone can get their unique blend of color and materials on new and timeless models alike. And if that's not enough, there exists a vast array of talented sneaker customizers who will make you your own pair of “Infrared” adidas x Jeremy Scott Wings so you can truly break necks. You don’t have to make it to the League and get some player exclusives to have one-of-one kicks. Why be the 150,000th person with “Concords” on when you can cook up your own classics? 

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