J.R. Smith

Brand: Nike 

Why: When J.R. left China for The Garden he already had the global market on lockdown. Linsanity may have taken over in 2012 and Melo might be the face of the franchise, but it was Smith's ability to get the crowd more hyphy than a E-40 video and his constant rotation of Jordan and Nike heat on and off the court that makes him a prime candidate to get his own signature kicks. And you know he'd be his own best marketer, too. #KoldGame