10. Supra Footwear

Founded: 2006

Supra didn't invent the high-high-hightop, but they took the concept and ran with it. The Skytop and TK Society became immediate staples in both the skate and celeb worlds, while endorsers Chad Muska and Terry Kennedy spread the faith worldwide. Exclusives landing via their Factory 413 store in Cali and their standalone in NYC help keep things fresh.