Nike Defines Greatness

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Nike has launched an inspiring campaign entitled "Find Your Greatness" just two days shy of the Opening Ceremony in London.

The campaign focuses on the everyday athlete and their moments of greatness just as the world's best compete in the 2012 London Games, the Nike+ line in mind. Nike will be sending out a series of digital missions to motivate Nike+ users to unite. One example, the "Greatness is Ours" mission, aims to mark August the 12th as the most 'active' recorded day in Nike+ history. Using the interactive platform, Game On World, athletes can share their progress with a greater community to promote optimal training.

Watch the above "Find Your Greatness" spot above for some afternoon inspo.

[Nike, Inc.]