To coincide with the 17 days of the Olympic Games, adidas has conjured up a truly unique platform in which they will be allowing select miadidas customizers to craft their own footwear, inspired by the "all in" moment of the day. The designers include a variety of well-known creatives from the likes of NASH MONEY to Fred Butler to Dr Noki. After the shoes have been personalized, one pair will then be awarded to the athlete who performed the day's signature play and one pair will be given to a lucky fan who who suggests the most outstanding moment of the day via Facebook. Again, this will be taking place every day of Olympic play, so you can enter your nomination for "all in" moment daily here for a chance to win some customized kicks.
miadidas Customizers Can Personalize London 2012-Inspired Shoes
Fans will have the chance to win a pair each day.
Jul 27, 2012
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