The internet has quite a few cynics when it comes to online transactions, so you want to give people as little reason as possible to doubt you. The description is key to help tell the story of your shoes, but let everyone see exactly what they are getting. First of all never post a stock photo and never try and hide any imperfections. Each post should have at least five photos showing each angle of the shoe — you don’t have to kill it with the white seamless, but the template for each listing should give your potential buyer a 360 degree view. The more detail, the more inclined they are to bid. And always remember to tag your photos — not with Photoshop, but with a hand-written tag featuring your eBay seller name. Basically treat this like a "proof of life" hostage situation shoot.