Original Release: 1988
How do you top faux iguana? Faux elephant, of course. The Italian-made Air Jordan II blurred the line between sports and luxury, the Air Jordan III erased it entirely. A 3/4 cut shoe that was equally at home on or off the court, the Air Jordan III was the first Air Jordan to feature Visible Air as well as the first to be hawked by brash Brooklyn pitchman Mars Blackmon. The Air Jordan II was a shoe; the Air Jordan III was a movement. That's the truth.