Year: 2010

In 2010, Nike made sure to get their share of your holiday cash by all means necessary. On Christmas Day, the Lakers and Heat squared off and both superstars in the game had their own holiday kicks cooked up just for the match. Bron’s red 8s were cool but it was Kobe’s VI “Grinch” kicks that stole the show. Sneaker fans burnt up Nike’s servers on that last-minute Christmas gift for themselves, but if they missed out they were handing out pairs to courtside ticket customers — whose seats only cost 20 times the MSRP of the shoes.