2. Nike Air MAG
Are you not entertained? The fact that Nike kept this under wraps and then spun its PR magic on it for a release just days later is one of the most incredible moves in sneaker history. Flying out some majors in the sneaker world for an introduction and then having Mr. Marty McFly himself talk about the shoe on the Letterman Show was the epitome of class. Let's not forget that all proceeds went to Michael J. Fox's charity for research and awareness of Parkinson's Disease. Even with all that being said to build the hype, throw in the fact that the limited release was on eBay just hours after Fox's announcement. People may not have had to line up for days to score a pair, but five-figure purchase prices on the regular, that's down for the cause.