asics — GEL technology

Sneaker Shown: asics GEL Freaks

Year: 1987

For nearly as long as there have been running shoes, there have been designers trying to figure out how to make them lighter. One of the first methods companies used was to replace some of the dense midsole foam with something else. Nike used Air, asics turned to Gel. What started in the Freaks jogging shoe would eventually become their signature technology.