Under Armour Inks Sneaker Deal With The NBA

Making things official.

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The league is making major moves now that the lockout is over. With trade rumors and contract signings abuzz, here comes another major signing—this time for Under Armour. Under Armour, known more so for their NFL endorsements, signed a deal with the NBA so they can showcase their players in team uniforms for commercials. This deal makes them true competitors with adidas, who make the NBA jerseys, as well as Nike, who endorse the majority of the players in the league. Under Armour is officially on the come-up with their players Derrick Williams of the Minnesota Timberwolves, Greivis Vasquez of the Memphis Grizzlies, and their major players, Brandon Jennings of the Milwaukee Bucks, and rookie sensation Kemba Walker of the Charlotte Bobcats. [via USAToday]