Agency: Wieden + Kennedy
Year(s): 1995

This 1994 Nike campaign has narrator Steve Martin on a quest to find out if Michael Jordan is faking his retirement. That guy Motorboat Jones did look a lot like Michael Jordan. Who was Johnny Kilroy and how did he score 79 points in only one quarter of play against the Charlotte Hornets? The Popcorn Tape has been studied harder than the Zapruder and we still don't know for sure…