While kicks brands may have a tough time marketing their new editions come winter — you know, with the possible lack of an NBA season and all — companies are wasting no time in lacing their athletes with fresh renditions during the "off-season." Case in point — LeBron was spotted last night during a ProAm game (all you haters will be happy to hear that he lost, by the way), rocking an undeniably fresh version of his Nike LeBron 8 PS model. As expected, the aqua-hued sneaks have already garnered some speculation as to a possible follow-up "South Beach" go. While we could definitely see the validity, this colorway is straight fire, regardless. So here's to hoping these warrant a public release.

[via iss/thedp]