Video: New Balance Made In NYC

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Yesterday, New Balance opened its first North American Experience Store on 5th Avenue in NYC. We always welcome new sneaker shops to the neighborhood with open arms, but what makes this retail spot stand out is the in-store sneaker factory. You can cop all your favorite NBs off the shelf, and you can watch one of the company's Skowhegan, Maine factory workers assemble 880s on site. Each pair comes with an "Assembled in NYC" drawstring bag, and is stamped, dated and numbered. Check out our exclusive video of the process, and drop by the store for the real experience.

New Balance Experience Store
150 5th Avenue
New York, NY 10011

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