Wake N' Watch: LeBron James "Rise (What Should I Do?)" By Nike

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Like most ads from Nike and Wieden+Kennedy, this clip is concise and effective. By referencing various mistakes "choices" in his life, and adding humor in the mix (Don Johnson of Miami Vice makes an appearance), this spectacular reel does a great job attempting to rehabilitate LeBron James' battered public persona. The commercial implies two things: the masses shouldn't have decried King James for his personal decision, and he still has an entire season to prove whether or not he made the right choice. We still think he fucked up for not coming to the Knicks, but the ad's so dope we might have to reconsider. Watch the footage above.

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Tags: lebron-james, miami-heat, nba, nike, sports, wake-n-watch
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