AM 90 "Huf Deluxe Clerk's Pack"
San Francisco's HUF has been the reigning West Coast collaborative
overlord across brands for a minute, but its work with Nike has been
exceptional. It's easy to get caught up on the earthquake-themed "Huf
Quake," but the Louis Vuitton-looking brown and gold used on this Clerk's
Pack effort edges that shoe out. Some luxury concepts catch a brick though
bungled executions, but the reptile effect on that swoosh, gold
accent on the Air unit, and enough restraint to use plenty of mesh makes
this a superior effort.