Wake N' Watch: Converse 'You're It' Campaign f/ Kid Cudi

The iconic footwear brand is getting artists of the future together for its new project.

[UPDATE: The video embed was removed by request of Cornerstone Promotion. The version of the video that leaked is apparently not finished, and they plan on releasing the final version in a few weeks. Stay tuned.]

Everyone knows A Bathing Ape and Jordan's are staples in Kid Cudi's wardrobe, but if you check out our feature on his greatest footwear moments you'll see that he's big on Chuck Taylors too. Always eager to combine music with marketing, Converse has included Cudder in their new "You're It" campaign. In the video, the self-proclaimed "dream weaver of songs" visits his old Cleveland home, talks about writing his first rap, and rocks out on stage and in the studio. Watch it above.

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