"When this shoe first came out, I felt that it was really important that Nike SB go in this direction. SB was probably making 90% of its money from the Dunk but I knew they couldn't sustain that business. The E-Cue was really the first shoe where Nike took a stand and said 'This is the reason we are in the skateboarding business.' It was their innovation that made Nike stand apart from DC or etnies or anyone else because Nike can make a shoe like this while the other companies can't. This was a very important shoe for Nike SB."