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Nike Presto

Nike Presto

"With the Nike Air Presto, it's not really about the color so much as it was about the innovation and technology of the shoe that made it so mind-boggling. I thought the size structure and the campaign they were doing, which was like a t-shirt for your feet, was just all around genius. It wasn't size by numbers, it was size like M, L, XL. It was the most innovative thing I had seen at the time, and was so comfortable and amazing that when they came out I had to buy like 12 colors."

Tags: jeff-staple