Aston Martin Is Going to Keep Using V12s

Aston Martin Is Going to Keep Using V12sImage via Aston Martin

Aston Martin knows that the company's edge isn't in technology or engineering. Aston Martin is superlative in cool; Aston Martin is superlative in sex appeal. When it comes to sex appeal, a V12 engine is the best and hybridization is pretty damn low on the scale, and that's why CEO Dr. Ulrich Bez has come out and said  "We will not have a hybrid in next year or year after" and "I do believe [the V12] is very dear to us."

That said, emissions reduction is still a concern for Aston, but the method by which this is to be achieved is almost hilarious sounding. "If it comes to a luxury car with emotion, a V12 has something special. This will still be there within the next five to 10 years, but it does not mean it will be six liters - it can be five liters or a smaller one. It will improve with power and fuel consumption."

Yeah, because nothing says efficieny like a 5.0L V12. Not that we're complaining, we love Aston's V12s.

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